On the one hand, this might create the potential for some confusion. The box, the phone's About panel, and Motorola's website distinguish between last year's model and this year's with a "2nd generation" label, but otherwise the name is the same. Motorola calls the new Moto X just "Moto X," with no extra numbers or letters attached, and it's the same way for the new Moto G. $99 with two-year contract, $499 unlocked The new Moto X just needs to take everything the old one did well and do it better. The original Moto X was an opportunity for Motorola to reinvent itself. The upshot of all of this is that Motorola is a company you should be paying attention to again, something that hasn't been the case since the turn of the decade or so. Though it's making the biggest waves at the low end of the market, it's still making and selling flagships, too, which leads us to the subject of this review: the new Moto X. Most importantly, Google is selling Motorola to Lenovo, a company that isn't doing so badly in the smartphone market itself (the deal isn't actually scheduled to close until some time next year, but Motorola has already quietly stripped "a Google company" from its branding on everything from its homepage to its phones' boot screens). The division has continued to lose money for Google, but its sales are finally on an uptick, and reviews of each Moto phone have typically been positive. The US-based phone factory that factored so prominently into early Moto X advertising is being shuttered. Things have been no less lively on the business side. The phone has spent most of its time since hovering between $300 and $400, give or take a sale. The original Moto X launched at a $579 unlocked ($199 on-contract) price point that was frankly too much to pay for what it offered, but it dropped to a more suitable $399 by the beginning of the year. Both phones make compromises to hit their sub-$200-unlocked prices, but they largely identify the most important smartphone stuff and give you enough to get by. ![]() ![]() Still, we wanted to see where Motorola would be in a year, and, about 13 months later, it's safe to say it's been a busy year for the company.įor starters, Motorola has made an aggressive play for the midrange, low-end, and emerging smartphone markets in the form of the Moto G and the Moto E. At the end of last year's Moto X review, we concluded that it wasn't a perfect phone.
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